Facebook Ads Management
Campaign setup, objectives, ad sets, budgets, placements, optimisation and ongoing account management.
Facebook Ads Management & Marketing
Facebook Ads that turn attention into action.
Design Point plans, creates and optimises Facebook and Instagram advertising campaigns around what actually matters: qualified leads, sales, enquiries and measurable growth.
Strategy before spend
Creative built to test
Tracking built in
What we manage
A complete Facebook Ads service, without the black box.
From the first campaign structure to the next creative test, Design Point brings strategy, design, media buying and measurement into one connected workflow.
Audience Research & Targeting
Audience discovery, customer signals, exclusions, custom audiences, lookalike strategies and retargeting logic.
Ad Creative & Copy
Scroll-stopping concepts, hooks, headlines, primary text, calls to action, static ads, carousels and video directions.
Lead Generation Campaigns
Lead forms, landing-page journeys and conversion-focused campaigns designed to turn attention into useful enquiries.
Retargeting & Remarketing
Reconnect with people who viewed, engaged, visited, added to cart or started a journey but did not convert.
Tracking & Conversion Optimisation
Meta Pixel, Conversions API planning, event checks, UTM discipline and performance reporting for clearer decisions.
Visual campaign thinking
Every part of the ad journey has a job.
Audience insight, creative ideas and conversion data work together instead of treating paid social as a one-click promotion.
Why the approach works
Creative and data should work together.
Facebook advertising is not simply about pressing “Boost”. Good campaigns connect the offer, audience, creative, landing experience and measurement.
Clear campaign objectives tied to a business outcome
Multiple creative angles instead of relying on one ad
Testing based on useful signals, not vanity metrics alone
Regular optimisation with transparent reporting
Facebook Feed AdsStatic, carousel and video creative designed for feed behaviour.
Instagram AdsStories, Reels and feed placements planned around the creative format.
Lead AdsNative forms that reduce friction for enquiry-focused campaigns.
Sales & CatalogueConversion and catalogue approaches for product-led journeys.
Click-to-WhatsAppAd journeys that move interested people into a direct conversation.
RetargetingRelevant follow-up messages for warm audiences and previous visitors.
Our process
From campaign idea to continuous improvement.
A simple four-stage workflow keeps the work focused and gives every optimisation a reason.
01 / DISCOVER
Understand
We learn the offer, customer journey, audience, conversion goal and existing account data.
02 / BUILD
Structure
We map campaigns, audiences, creative angles, tracking and the conversion path before launch.
03 / TEST
Learn
We test messages, formats, audiences and offers to identify useful performance signals.
04 / OPTIMISE
Improve
We review results, refine the account, refresh creative and reallocate effort where the data supports it.
Built for different goals
One Meta Ads service. Different campaign objectives.
Whether the goal is awareness, enquiries, purchases or remarketing, the campaign structure should match the customer journey.
Lead Generation
Capture relevant enquiries with clear offers, lead forms, landing pages and follow-up journeys.
Ecommerce Sales
Connect product creative, catalogue campaigns, conversion signals and retargeting for purchase-focused activity.
Brand Awareness
Introduce your brand with memorable creative and audience strategies that build recognition over time.
Website Traffic
Bring qualified visitors to useful pages with messaging that matches the intent behind the click.
Remarketing
Re-engage people who already know the brand with timely creative and a clear next step.
Creative Testing
Test hooks, visuals, offers, formats and messages to learn which ideas deserve more attention.
Frequently asked questions
Facebook Ads questions, answered.
What does a Facebook Ads agency do?
A Facebook Ads agency plans, builds, monitors and improves paid campaigns on Facebook and the wider Meta advertising ecosystem. This can include audience research, creative testing, campaign setup, retargeting, conversion tracking and reporting.
Can Design Point manage both Facebook and Instagram Ads?
Yes. Design Point can plan and manage paid campaigns across Facebook and Instagram, with campaign structure and creative tailored to the objective, audience and conversion journey.
Do you provide Facebook Ads creative and ad copy?
Yes. Creative direction, ad copy, visual concepts, hooks, formats and testing ideas can be developed as part of the advertising workflow so the media plan and creative work together.
How do you improve Facebook Ads performance?
Performance is improved through structured testing, audience refinement, creative iteration, conversion tracking, budget adjustments and regular analysis of metrics such as CTR, CPC, CPL, CPA, conversion rate and ROAS where relevant.
Do you only work on Facebook Ads?
No. Facebook and Instagram advertising can sit alongside other Design Point services such as social media marketing, SEO, Google Ads, website design, branding and creative production when a broader digital strategy makes sense.